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  • Writer's pictureJose Carlos Perez

What it takes for a business to be a success

Key tips for business success.

It can sometimes feel random as to why one business succeeds while another fails, but in reality successful businesses all tick a number of the same boxes, while those that fail do not. It doesn’t matter what the business model is, if these components are lacking, it’s going to be much harder to succeed. This article is exploring what it takes for a business to be a success.


It takes money to start a business. The early days drain companies of funds, with salaries, office rental, equipment and software, and much more costing far more than is being brought in. So, it makes sense that business owners need to begin with a healthy financial cushion, with several months’ worth of finance available.

It’s advisable to bank more money than is expected to be used while a business is establishing itself, as a sort of emergency fund. This is so that any unforeseen eventualities or lean periods are covered. The worst-case scenario in doing this, if everything goes smoothly and this emergency fund is not touched, is that there will be some forced savings down the line that can be reinvested in the business.


Setting realistic expectations is the first step towards success. It’s great to have lofty goals and aspirations, but these need to be grounded in realism in order to get off the ground. The easiest way to go about this is to create an action plan – a list of long- and short-term goals, with corresponding steps that can be taken to try to ensure that the goals are achieved. This way, no matter how great an aspiration, there is a clear pathway that can be navigated in order to realize the goal.

There will of course be some instances wherein a goal is simply not achievable, no matter how much work has gone into attempting to gain a result. It’s in this instance that ensuring expectations are realistic is key to longevity in success, as the more realistic a mindset, the less likely a person is to get knocked down for long.


No matter how good a product or service may be, if it’s advertised to the wrong audience or within the wrong market, it’ll struggle to be a success. In order to avoid this mishap, doing significant market research before launching is vital.

It’s through this research that market trends, existing niches, and audience wants and needs can be identified. From here, decisions can be made on marketing strategies, on price points for products or services, on customer interaction methods, and more.

As well as analyzing the market ideal customers, competitors also need to be looked at. This research is equally as valuable, as it allows a business to develop its USP (unique selling point), and position itself as invaluable and unrivaled within its sector.


Every great business owner knows their strengths and their weaknesses. Being aware of the areas in which they lack, and knowing that they need to bring onboard colleagues to cover their blind spots, is what makes them great.

A great business needs to be able to run no matter who is away, or what roadblocks there may be for individual staff, and the first step to ensuring that the company can run smoothly in any eventuality is having a solid team behind it. As well, when it comes to scaling a company – as is inevitable with successful businesses – a strong team is required to bear the weight of this task.


Building a successful business takes time, it’s not something that happens overnight. This means that the building blocks need to be worked on day-in, day-out for a considerable amount of time before they can be seen to bring about results.

Sometimes it can feel like there’s no light at the end of the tunnel, and that no matter how much work is put in the results won’t come to fruition. This is where consistency is so important. Pushing through when things feel difficult and long-winded is what brings real results, and it is what ultimately sets a business up for success in the long-run. The resilience that is required to maintain consistency in actions, is a big part of what produces a successful company.

These hallmarks of a successful business are only a handful of what’s really needed to ensure long-term success from a company, but they’re a great starting point to work up from. These are the fundamentals that a new business owner needs to keep in mind from the moment they decide to start a business, and maintain a grasp on as the company grows. It takes a long time to build a successful company, but working with these strategies will help to ensure as strong a start as possible.

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